Don’t miss Denise Yohn, the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer. In addition to FUSION, she is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the e-book Extraordinary Experiences: What Great Retail and Restaurant Brands Do.
News media including FOX Business TV, CNBC, The Wall Street Journal , and NPR call on Denise when they want an expert point-of-view on hot business issues and I'm thrilled to have her sharing her tips and tricks with our listeners on this episode.
Today we sound off about:
How the war for talent has led to a more intentional focus on culture within the business world
Why it's important for companies to understand the impact that Culture has on Brand
What leaders at the top of an organization need to understand about their role in driving a single vision for their organization and why they can no longer delegate Culture and Brand to HR and Marketing exclusively
The power of combining vision, culture and brand together to ensure a company is living their brand inside and out
Why honest leaders are still questioning the strategic link between culture and business results
Tips, Tools and Resources:
Foundational steps leaders should take in order to integrate their brand and culture
5 Strategies for achieving Brand culture fusion
Specific questions leaders can ask when trying to align vision, culture and brand
Free access to Denise's Brand Assessment can be found here
To buy the book Fusion: How Integrating Brand and Culture Powers The World's Best Companies head over here.
Photo by Clint Adair on Unsplash