Join in as Belsasar Lepe, SVP of Product and Solutions at Ooyala talks about his journey starting and growing his own business in a competitive environment that required them to find and utilize their biggest competitive advantage - their customers and the customers of their competitors.
Stories:
How his family history shaped his aversion to ‘serial entrepreneurship” and led other leaders to dub him one of the “hardest working people I’ve ever met”
Why they try to learn from their competitors in the space ‘by proxy’ and how they get in front of customers who are using other platforms
Why listening to customers who had been brutally honest in the past led to a stronger product launch
A Mic Drop Moment that proved that sometimes it’s okay to push hard on customers
Customer Experience:
How they ensure they’re meeting the needs of their customers through experimentation
Why they don’t like to go more than a month without getting a product in front of their customers value getting products and updates in front of their customers early and often
How understanding your customers competitors sets you ahead
Using customer feedback to amplify your success
How Agile methodologies help improve customer experience
Tips, Tools & Resources:
Net Promoter Score: How to use it to gather customer feedback and what to do with the data collected
Top 3 Tips: For leaders who care about customer experience
Hiring Athletes: Why they make the best teammates in business
*If you're curious about any of these topics send me a quick note and I'm happy to send over some additional free resources.
Photo by Timon Studler